Seven

7 Tips To Connecting The Dots

Today I want to connect a few dots for you because this is something that is driving me INSANE already.

My disclaimer is that even though I know first hand I won’t stop this nonsense myself, a little contribution won’t hurt anyone and if it benefits at least ONE person, then my job has been done here.

If you are still working on fail mode, meaning you’re not earning anything online, haven’t sold anything, haven’t produced anything and still wondering why you’re not making any money yet, then this is EXACTLY for you.

I spent my last week watching real freaking long videos and I’m not talking about 15 or 20 minute long videos, I’m talking about massive more than two hours suck my entire life kind of long videos, but I learnt a lot from them.

I’ll just give you the raw information with all the filler text trimmed out.

Let’s dive in!

1. You Can Make Money Without a Blog

I was watching the Underachiever videos (it was some marketing conference held 6 or 7 years ago in Australia) someone in the public asked a question that it seemed blatantly stupid for me, the question was something like this:

What should we put in our root domain as a page, maybe an “about me” page?

The answer was from Frank Kern and he said something like “yeah, you don’t need to actually put something there”.

“Actually, most of the sites we run, don’t have anything on the root domain, yet they make us a shitload of money. Fill them up with squeeze pages and landing pages and that’s all you need to do”.

I know in advance that this was held 6-7 years ago and that the industry is constantly changing but this rang a few bells for myself.

General Solution:

Buy a domain name that you think can be used to sell any niche products. Fill that thing up with squeeze pages, write a great email campaign per offer and worry about driving targeted traffic to each one of your squeeze pages.

From there, it’s just about split testing, tweaking, optimizing and fine tuning for greater conversion, no need to blog!

My Solution:

  • Get a testing .com domain name.
  • Get a hosting account in case you don’t own already one.
  • Create a logo and put that in the front page (extra points if you add a support e-mail)
  • Fill that with squeeze pages (I use Optimize Press but you can use anything you want)
  • Write a great 5 to 7 day e-mail campaign sequence for each offer.
  • Drive targeted traffic to the offers (visitors either opt-in or don’t)
  • Use PayPal as your merchant account (don’t even spend any money on Clickbank or any others just yet)
  • Tweak conversion and when you have some good numbers, rinse and repeat with similar products.
  • Learn from your mistakes.
  • If you feel confident enough, take it to Clickbank and create material for affiliate promotions and JVs.
  • Launch it as a WSO in the Warrior Forum for 1/4 the price.

Not that complicated right?

2. E-Mail Marketing is More Important Than Blogging For Closing The Sale

Okay so you found a free course on Internet Marketing or even worse, you bought an Internet Marketing course and the first recommendation is to go get yourself a domain name, a hosting account and a blog installed so you have your own little piece of the Internet.

Are you aware that MANY people will buy all these resources first and then their email service second?

In some cases they actually will say something like “oh there’s no point for me to start capturing e-mail addresses just yet, I know nothing about -insert any topic here- so it’s pointless.

Here is what I see as the problem:

You’ll start up with your own first name + last name domain name, install a blog, then say to everyone (maybe less than 5 people) how you have the right mindset and why they should follow you.

So far, so good, right?

But then you’ll have to know in advance than in order to make ANY sales from affiliate marketing (because you don’t have anything else to sell yourself) is very far from happening.

If you ask around what’s the problem, the answer you’ll get is to keep yourself accountable, be consistent, persevere and that time will reward you for your hard work.

That is actually correct, but if you wanted to make money in your first or second month, then this is not the way to go.

General Solution:

You need to define what you are a rockstar at (apart from blogging, writing, internet marketing or making money online) and try to take your experience to the next level on your blog.

See what defines yourself and what keeps you apart from the rest and exploit it.

My Solution:

  • Be as true and honest as you can.
  • Brand yourself as the expert but don’t leave e-mail marketing for last.
  • Even if you are told you should become an Internet Marketer, don’t do it, find your unique voice first.
  • Focus on what your passions and hobbies are, and aim for that first than anything else.
  • Don’t settle for e-mail marketing alternatives, use only the best and above. (I use Aweber)
  • Get started capturing e-mail addresses from day one, even if all you can say is “Hola!”.

3. You Can Make Money With 3-Page Sites

I learnt this from several different people (Frank Kern, Kim Roach, Glen Allsopp)

All you need to have in place, is a sales page and a download page (I would say a squeeze page comes in handy too).

And yeah, you don’t even have to deal with wordpress or any other stuff, you can just use plain simple HTML here (assuming you have the skills for it) and roll with it.

The idea behind this approach, is to have a very compelling offer on a sales page with a buy button and if they choose to buy, a download area and that’s basically it.

I have been reading all over the internet, that the most ugly squeeze pages are the ones that convert the most.

I haven’t tested this yet, but there’s a fine damn good reason for that.

Scammers have been hiring actors for so long, that any perfect voice you hear, any perfect sales copy you read, any perfect looking site you see, makes you doubt almost instantly if you’re not going to end up buying some crappy product that haves a great package on the outside.

General Solution:

Write something that you believe it can fix a few problems for people and offer that on a single page using PayPal.

If you have a blog, add that under your “Products” tab or on your sidebar area so if people want to learn more about you, they have the chance to buy something made from you.

My Solution:

  • Create a product yourself and don’t make it perfect, just get it done.
  • Create the sales page and include the common questions as bullets and benefits. (I can’t talk about writing sales copy right now, let’s address that for another post!)
  • Include an exit pop up in case they don’t buy, but make it pretty and include a completely FREE course on the same subject but much more limited in content.
  • Spread the content in n-days with e-mail marketing making your offer even better each day.
  • If they decide to buy in the end, add the FREE content as a full PDF or even offer it as a brandable report with their own affiliate links.
  • Don’t forget to include a strong guarantee before they buy and keep it valid!

4. You Want To Have A Membership Site But You Don’t Have The Money For The Plugin

One thing that I have always liked, is doing step by step kind of courses.

I just LOVE these kind of trainings because it doesn’t feels like work at all, it becomes fun and if you have a progress bar or keep unlocking stuff up, it just sucks you right in.

Well, the same thing happens with a Membership Site that drips its content for you.

If you can’t afford paying for a WordPress membership plugin (WishList Member, Digital Access Pass, etc) that keeps your content protected and safe while administering your membership levels and such, you can always test this thing out with e-mail marketing.

General Solution:

  • Install wordpress on a new domain name or a subdomain on your main domain solely for this membership purpose.
  • Decide for how long are you going to deliver content for this membership (don’t make it infinite, set a graduation day!)
  • Write the full e-mail campaign sequence and make sure everything is in order (links are correct, etc)
  • Set your email campaign to drive traffic to specific non-listed pages.
  • Install the exclude pages plugin and exclude all the “protected” pages on your wordpress installation.
  • If you’re using video, you can use YouTube and unlist all the protected videos.
  • Select the payment frequency (installments) on Paypal.
  • Create the paying button and off you go!

My Solution:

  • Same as above.
  • Use Optimize Press.
  • Use Vimeo Pro for protected videos or Amazon S3 + Easy Video Player v.2
  • Use WishList Member to administer protected content and members.
  • Create affiliate materials (banners, emails, swipes, etc)
  • Have a support/help desk ready.
  • JV with some alike Internet Marketers.
  • Create buzz everywhere (warrior forum, press releases, blogs, other forums, etc)
  • Launch the product over the span of a week or so.
  • Achieve MASSIVE success.

5. Stand On Your Own, Be Unique

I always put as an example one or two Internet Marketing friends but this time I can’t, because I have too MANY marketing friends already that are struggling now.

They all have what it takes:

  • a blog
  • deliver free value
  • have bought all the tools already
  • have enrolled in a few marketing courses before
  • do their social media right
  • they do have e-mail marketing in place and with a nice provider
  • and they do have (or used to have) a few buy buttons here and there

If all these friends of mine are doing everything right, or at least, like they are supposed to, what is it that is stopping them from having some cash flow going on?

I am sick of seeing this and I can tell you they are sick of being in that position too.

So what is IT?

UNIQUENESS.

Scenario 1.-

Let’s (just for the fun of it and as a hint too) pretend I open a coaching program and I get 10 students.

I tell them they have to register a domain name, a hosting account, install wordpress, and all that yadda yadda.

Then I say, write a little introduction, something personal, how you plan to make it happen for you, what you expect of this course, etc, etc.

Until here, everything’s apparently perfect, right?

Then I tell you, start giving great content away, study about marketing, and well, nurture your list!

If you just decided to get into Marketing, bought my course and then received this kind of advice, you would definitely think “I’m not good for this” or “This thing doesn’t even works, I should of listened to my neighbor Pepe” and you’ll quit in less than a few months.

I have seen this EVERYWHERE.

It doesn’t matter who the coach is, taking action is something that we have to deal with and accept that not everyone is going to endure our training.

There’s another factor here, have you ever seen someone who is a professional sports player, becomes a coach and then completely SUCKS at coaching?

It’s the same exact thing with Internet Marketing, not because someone makes a lot of money makes them a natural born teacher, it is far from that!

Scenario 2.-

Anyway, to get back on track again, let’s pretend I start all over again and we have our new 10 students.

I first give them an introduction of what Internet Marketing is at the core level.

How they can take advantage of the Internet, what makes people buy, how they can run a real online business from their computers at home, etc.

Then according to each ones capabilities, you draw a path for them to follow (you don’t HAVE to coach them personally, an algorithm -or a mind map- can do this perfectly fine).

From this point and on, all there is to it, is to focus on what their niche is going to be, what their product is going to be and how they are going to deliver it.

There is NOTHING else to worry about, but this.

Does this seems like a better option to you, where I would have 10 students, working their asses off, but extremely happy, trying to find their unique voices, having maybe someone who teaches guitar, another who teaches how to make scrapbooks, another one who teaches how to run a marathon for seniors, etc, etc.

Instead of 10 students, who are all writing about the same topics (which they may even hate) getting stuck a lot on every technical detail they encounter, and then getting so tired and sick from this that when they choose to quick, they are being called QUITERS!

I don’t think that anyone who has succeeded online a little bit can claim themselves to be a coach, a teacher, a mentor, or whatever they claim to be, much less charging for these internet marketing courses.

Playing with people’s lives and money, shouldn’t be something to be taken lightly.

So what’s YOUR call on this, scenario 1 or 2?

6. Don’t Assume Your Knowledge Is Common Sense

I bet my ass and two corona beers you’re going to be shocked by this.

If you know a couple of things more than someone else, you already may be seen as an ‘expert’.

You don’t have to be the best guy ever on the whole planet to become an expert.

As Corbett Barr addresses on his new blog Expert Enough, you just have to know enough to become dangerous.

I recently helped a good friend of mine, migrated all his blog from an old hosting account, to a new hosting account.

I honestly thought everybody knew this!

On another scenario, another good friend of mine which is a hardcore blogger, didn’t know what was the deal when adding more domain names to a regular hosting account.

I almost fainted when I saw that update on Facebook.

Can you see the possibilities here?

I honestly thought that EVERYTHING I knew related to blogging, maintaining a site, cpanel, wordpress and the like, was common sense already to everybody.

I thought this mainly because my readers happen to be very good internet marketers and bloggers already, so what the heck could I even attempt to teach them?

Well, apparently, it’s more than I thought and I bet you’re on the same frequency, maybe you just haven’t realized this.

Here’s a very fun list with specific topics:

cPanel:

  • Adding more domains to your same hosting account.
  • Creating e-mail accounts and forwarding.
  • Protecting your files from leeching
  • Optimizing your MySQL databases for performance

WordPress:

  • Installing multiple blogs with wordpress
  • Backing up wordpress the easiest way
  • Creating your own custom widget for wordpress
  • Building your own landing pages with wordpress

As you can see, the possibilities are endless for each topic, e-mail marketing, graphic design, webinar, audio&video marketing, etc.

Can you imagine how much could you do if you didn’t limit yourself to Internet Marketing?

7. Don’t Sell Info Products, Sell… What?

Again, in one of the videos I watched this last weekend, John Reese formulated the following question to the live audience offering to give away some money in return for the answer.

He asked “what are we selling online?”

There were many, MANY answers, but only one (apparently) answered correctly.

The answer was TIME.

Not info products, not solutions, not answers, TIME.

The reason -he says- we sell time is, because whenever someone is looking for something, they are willing to pay in order to get the answer NOW and it just makes sense!

If I want to know how to make a freaking blog that engages its audience, instead of reading the thousands of articles that thousands of people have written about it, I just go to the source, as with an authority blogger, buy his course and I instantly have what I need.

No need to be wasting all my time and efforts on searching for what I already want NOW!

A very quick scenario…

Me, more than 10 years ago, I wanted to learn how to solo on a guitar, I already knew all the notes on the guitar neck, already knew some scales and many chords, yet I still, didn’t know how to play a damn solo on my own.

I didn’t know how to connect one thing with another!

I had to pay someone to teach me what I was missing and everything suddenly clicked.

I invested some money and then I gained TIME. (or I saved time, however you want to look at it)

Tip: Whenever you are going to create something, think on what would be the absolute faster way to make it accomplish what it says for your customer.

In return, you’ll have a very happy buyer and instant credibility for your more to come products.

Conclusion

So for a recap…

  1. You can make money without a blog
  2. Focus more on E-mail Marketing than Blogging (if you want to make money)
  3. You can make money with 3-page sites
  4. You can run a membership site (sort of) without DAP or WLM
  5. Get rid of your competition by finding your own unique voice
  6. Value your knowledge
  7. Sell time

I hope this helps.

Sergio

PS. This was an experiment of free writing, I did stop a lot and I also went back and forth to correct stuff so I obviously need to practice this a lot more but it was a nice experiment in the end.

PPS. I had a lot more to talk about here but this got way too big already, so maybe for another post.

About The Author

Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.

27 Comments

  • Linda

    Reply Reply January 24, 2012

    WOW! Sergio! I am very impressed…but the one thing you left out or that I missed is TRAFFIC! We need traffic in order to get any where – we can’t just go out and do all these things and if we have a list, we need to build upon it. But, a list ALONE is not going to make the money, in my opinion.

    We need targeted traffic to get people to our sites/sales pages/blogs – without it, we just aren’t making it

    you do make an interesting point there about how many people do not know anything about cpanel or adding on subdomains or other domains – I have so many subdomains and regular domains, it’s a bit crazy..lol.

    I know what is holding me back – sometimes talking about it helps….I am not going to post it here though ;-)

    Anyway, a very LONG post (sorry I had to take a break) but well worth the read and will probably read it again very soon!

    Now – what I want to see is YOU doing exactly this – just not talking about it ;-)

    Linda

    • Sergio Felix

      Reply Reply January 24, 2012

      Hey Linda,

      The first brave one to post after reading the whole enchilada, haha thanks!

      On the other hand, you’re already a Pro about setting sites and subdomains, I know you have many!

      You are also right about traffic, I left a lot of topics outside of this besides traffic because otherwise I wasn’t going to end the article ever!

      About me doing exactly this, you already have the answer:

      “I know what is holding me back – sometimes talking about it helps”

      I’m talking about what I’m currently doing in order to keep myself on track.

      The excerpts I wrote about on the “My Solution” bits are the actual things I’m about to do, I guess I was just giving you guys an insider’s preview on this.

      I have been working on a huge thing already outside of the blogging/marketing area but it is aimed at the local market and it has to do with sites, but I won’t talk about that until it achieves a stable income.

      Thank you a lot for taking the massive time to read this, I know it’s not easy particularly when everyone wants the information in small bits.

      I WILL try to make the posts shorter, it just seems I keep getting them bigger and bigger LOL

      Take care and have a great day! ;-)

      Sergio

  • Linda

    Reply Reply January 24, 2012

    I see – that makes sense!!

    That is great that you are about to embark on a different market, not just the Internet – I wish you the BEST OF LUCK!!!

    We’ll talk soon :)
    Have a great evening!
    Linda

  • Patrick Griffin

    Reply Reply January 24, 2012

    Hey Sergio,

    I can’t possibly begin to comment on all the points you made here so I will limit it to just one – perhaps the one which surprised me the most when I had the same revelation as you.

    It is this:

    6. Don’t Assume Your Knowledge Is Common Sense

    Like you I had assumed that everything I knew about the stuff I know was already common knowledge amongst everyone else.

    Because I knew it I would assume it was obvious to others too…and I am still finding out that things I take for granted are totally new (and difficult concepts) for many to understand.

    As you certainly know by now I know next to nothing about the technical side of the internet and what little I do know I have just picked up as I went along.

    I know this is a massive generalization, and not backed up by any scientific research, but I will add two more Corona beers to your original bet and say I would suspect that everyone reading this post has knowledge they consider to be commonly held but that is far from common.

    For example let me take the four points you made in your post:

    cPanel:

    Adding more domains to your same hosting account.
    Creating e-mail accounts and forwarding.
    Protecting your files from leeching
    Optimizing your MySQL databases for performance

    The first two I already know how to do so I am good to go there as they say.

    As for the third and fourth points. I don’t even know what they mean. And by that I mean I just don’t have a clue what those subjects are about.

    Maybe that will come as a shock to you.

    If so then maybe it is time for you to go to the fridge and recover with a nice cold Corona.

    Patrick.

    • Sergio Felix

      Reply Reply January 24, 2012

      Hey Patrick,

      I see this happening all the time.

      Take Linda for example, she already knows how to sell a kindle book on Amazon (I already saw her book for sale there!) and I have absolutely NO freaking clue on how to do that, so to me, she’s an expert at publishing Kindle ebooks, see my point?

      About the cPanel thing, many are going to know what I was talking about, but I could have taken that way WAY further.

      I’m dangerous enough to disassemble and reassemble a whole server from scratch blind folded so a tiny little MySQL WordPress Database is nothing to me but that’s beyond the scope of the comment.

      What I mean is that we should create our stuff and sell it to the people who don’t know it, sounds idiotic, but that’s exactly how the offer and demand works a.k.a. SALES.

      I’m actually happy that you decided to pick that topic to use on the comments, great choice!

      Thanks for stopping by and adding more value to the article man, really appreciate it!

      And last but not least, you are fairly technical already and you know it but I will take you up on the Corona’s offering anytime anyway! LOL

      Take care mate, speak soon!

  • Cararta

    Reply Reply January 24, 2012

    Know now why I missed you twitting around these last few days.

    I agree with Patrick…few people are blessed with you technical knowledge….I’m still figuring out how to do a download page, a pdf give away with immediate access. but where do you put it? ..in other words the money making part other than an email list.
    I sometimes mess up royally when using Awbers html emails even with their template!.

    You have a Product Walking around with you…All that Knowledge and Experience.

    There are tons of people trying to make money on the Internet who have not got a clue…

    Provide a Real Service or Product with VALUE.
    The value part being either in the How to Do it (install a squeeze page, download page, where & how to put that PDF ebook on the server and connect the buy button if $ or straight access if free) or (What is often overlooked)
    Internet Marketing is a Business…you need a business plan.
    It sounds simple, But you must have a Map of where you want to go or you will never get there because for most of us it is Virgin terrority.

    In my case, in the beginningI just started following directions from some paid, some free “programs” starting from setting up a doman…then all of those things on a huge list that takes hours and days to implement….completely forgetting to do any of those list buliding things, including a real review of the diet I want to sell with an optin on the page .
    Enough.
    It was nice to come back to Sergio Felix…I think you can Connect the Dots, but stay True to yourself….
    Please.
    C .

    • Sergio Felix

      Reply Reply January 25, 2012

      Hey Carolyn,

      You already have most of the needed tools in order to make some money online (domains, hosting account, email marketing service) and better yet, you already have the knowledge on how to set all these things out.

      That alone sets you apart from a huge percentage of tire kickers and online procrastinators.

      About having products “walking around” with me LOL that’s funny but I totally understand your point and I appreciate it a lot, sincerely!

      I have many plans.

      I am at very different levels for every single thing I want to accomplish, not only online or financially, but as my own personal development, my family, etc.

      About creating online businesses, I could just write about it for days and days non stop, but what would be the point?

      I write a 3-thousand words post and people don’t read it.

      No wonder why people want big red buttons today.

      Why they keep buying all these “JOIN NOW, BECOME A MILLIONAIRE TOMORROW” kind of scams.

      They like to buy dreams and only a very small percentage is actually WILLING to make a change in order to get something in return.

      Before laying ANY kind of plan out here (whether is a report, a book, a training course, etc) I need to know who am I speaking with first.

      I’m not your average Internet Marketer and honestly, I AM going to get pissed if people buy any of the courses I create and don’t do anything with them.

      If this takes me far, that’s good. If it doesn’t, that’s good too.

      If more people actually spent the energy they put into feeling sorry for themselves to actually doing some work done, we wouldn’t be talking about that 95%-97% statistic that every marketer loves to mention these days.

      Thank you for being a very loyal reader Carolyn, that speaks a TON from you but we still need to get some work done, ok?

      Take care and good luck with your chosen niche (it is a very good one but there’s also plenty of room for improvement in your particular case)

      I think we can speak about it soon, be on the lookout! ;-)

  • Dave Alcock

    Reply Reply January 25, 2012

    Hi Sergio,
    what a post, that had some length to it, I’m new to all this but I found it pretty useful so thanks for that.

    A few of the things struck a cord with me, uniqueness and the importance to stand out of the crowd but still be yourself. I get the impression that too many people are trying to follow a tried and tested method that has been done too often and now feel a little fake. The other one was time, I had never thought about it like that before but it seems obvious when you have spelled it out.

    I did think that one more thing that I know I’ve be very good at inaction. Being to worried about the what if and never taking the plunge.
    Dave

    • Sergio Felix

      Reply Reply January 25, 2012

      Hey Dave,

      Thank you for leaving a comment here for the first time.

      And yes, you need to find that inner self because if you start faking anything you’re not, people are going to see through that and you’re not going to get anywhere far.

      About tried and tested methods, they do work for certain things but they are not absolute solutions, much less “one size fits all” kind of marketing training or marketing type of business.

      You can make money online with CPA, MLM, Mentoring, as a Service Provider, etc.

      To be quite honest here… I absolutely hate many of those and even if I know I could make a lot of money, I still won’t do them.

      I am aiming at doing something that I love and monetize it. I think that is KEY.

      About selling/gaining time, I’m glad it was helpful for you, I struggled a little bit myself until I understood that simple concept and then everything just made sense.

      I was also very good at inaction, until I decided to embrace being uncomfortable and suddenly I started growing (check out how I overcame my fears to making videos on this site)

      In other words be comfortable, whenever you’re feeling uncomfortable and vice versa.

      And last but not least, I can see you’re a JT’s student.

      He has very solid training materials, my only advice for you is to ramp it up and get your stuff updated.

      You have some very good concepts (on your blog) and if you need to write for others in order to keep accountable yourself, that’s a great idea (I do it here all the time).

      Glad you found this article helpful and thanks for reading the whole thing, I know it was a lengthy one, take care and good luck.

      Hit me up if there’s anything I can help you out with! ;-)

  • Dan Sumner

    Reply Reply January 25, 2012

    I remember when squeeze pages were very popular, a simple squeeze page with an eBook ad and a sign-up for that was all that was needed. You could article market the traffic and rake in the signups and sell on the back end via email and upsell right after you sign-up via Aweber redirect. The good old days in the marketng wild west!

    Today is similar with webinars what we are seeing. In comparison, the webinar is your eBook, the article marketing is social media tweet and like buttons. The principal is the same.

    You nailed it with option 2 Sergio. It all about trust now and the guys with big lists, could quite well start to suffer.

    I want my 4th number 4 by the end of the year. I already have 2 members areas and another released shortly. Membership sites are great. But they can be time consuming. As long as the $$ are rolling in it’s ok. By the end of this year I should have 2 unlimited time members areas and 2 ‘graduation’ training course.

    Check out Amember, it a one off fee about $150 and works very well with Clickbank and Paypal. If you place it on a central domain you can subdomain as many members areas as you like so you only pay once.

    Scenario 2 :-D with a little 1 mixed in.

    I have witnessed first hand scenario 1 and in some respects it works. You can teach people exactly what you do and how you do it as long as you can back it up with the knowledge to help them succeed. But as you say, you can’t appeal to everyone as internet marketing is not purely about creating internet based info products in the ‘make money’ niche. Your students have to want to learn unless it’s useless.

    My question to you would be – I’m interest in marketing ‘walking on the moon’ how can you help me?

    A teacher can only teach what they know, could you only take them so far in marketing that product? a blog for example?

    6 and 7 are right on for me mate :-) Patrick is right, we play to our strengths completely. You don’t have to be an expert at everything.

    Great post mate. Love the content. Was that free writing? If it was I think I need to try it

    Dan

    • Sergio Felix

      Reply Reply January 25, 2012

      Hey Dan,

      Amazing comment man and right to the point!

      I loved your first paragraph, that bit could have been definitely included on the article as well. ;-)

      It’s funny but you are right on the spot with your comment about webinars and how driving traffic is made through social media (and word of mouth) these days.

      I bought Marc Milburn’s course through a webinar and it is also a very high percentage that whenever I buy something that is a bit expensive, is through a webinar with the product creator present.

      That’s the number ONE reason we need to be more social than before.

      There’s no longer room for just a signature name and a cartoon character on a site and expect that people will trust you out of the blue because of that.

      I’m 100% sure that whenever you decide to create your first coaching course, you’re going to CRUSH it my man.

      People like you because you’re a cool and helpful guy, someone who shows that cares and genuinely wants to help people out first.

      You can’t buy that anywhere, either you have it, or you don’t!

      I liked a lot your tip about buying one license from Amember and subdomaining it, can you set everything so it drips content? I haven’t really looked at it that much but I’m definitely interested.

      Teach you how to market ‘walking on the moon’? Hmmm LOL

      Well, if you knew nothing about marketing, I could tell you the importance of organic SEO, whether to go with a website or a CMS, what the main purpose of the site would be, if getting leads, selling a book, offering a service and define a strategy.

      Then we would have to look at ways to drive targeted traffic and well you get the idea but to keep myself on topic, I can only teach what I know myself.

      I have never mentioned this before but there’s a reason for having that boring line under my Marketing With Sergio header, it says: “Learning Internet Marketing Online”.

      Which means, I’m the one learning here, I have never said I can teach someone how to make money but I can surely teach many technical aspects that are needed to run a site with this focus in mind.

      Actually, now that I think about it, even if I knew how to teach people how to make money online, I don’t think I’d say something like that here or anywhere else.

      Maybe I have to put this on my disclaimer? LOL

      About the free writing bit, yes, well yes and no, because I cheated! haha

      Taken from Wikipedia

      Free writing — also called stream-of-consciousness writing — is a prewriting technique in which a person writes continuously for a set period of time without regard to spelling, grammar, or topic. It produces raw, often unusable material, but helps writers overcome blocks of apathy and self-criticism.

      Thank you for your support Daniel, I really appreciate all the time you spend here sharing your thoughts on my crazy articles. I learn a lot here too!

      Take care and speak soon man!

      PS. I know you run a PLR membership site, what is the other one?

      • Daniel Sumner

        Reply Reply January 26, 2012

        Hey Sergio, from the bottom up I have OnlineIncomeAdvisor.com which is due a major overhaul at the moment, it runs on a constant basis but I want to create a 12 module course and implement it this way (it’s been up way too long). This is just one of the items I need to do this year.

        The 2 to come will 1 be my coaching program, and JT and I have a monthly content membership on the back of my our new product (released in Feb) which will be number 2.

        Aweber won’t drip the content, I use Aweber for that. Once the members login to the protected members area via the Amember script, they simply sign-up for the course and Aweber delivers it via followup and your chosen frequency i.e. daily, weekly, monthly etc. All you need to do is create the content and send the links.

        By implementing the membership this way, all new signups start on day 1, if someone pays in full and wants fast tracking you can send all the links. It’s simple and effective, but most of all cheap as you only need to by Amember once and you already use Aweber.

        I need a blog post for today, this could have been it :-D

        • Daniel Sumner

          Reply Reply January 26, 2012

          I meant to say Amember won’t drip the content lol

          • Sergio Felix

            Reply Reply January 26, 2012

            Hey Dan,

            Thank you for the very detailed reply mate!

            JT offered me a one payment to get access to all the material (with him and Nicholson) but it was a bit out of reach for me at the time.

            I’m planning to get closer to these guys anytime soon but I am trying to pace myself first.

            Your business model with Aweber and Amember seems to be a very cool one, I am going to check this out a lot further and the suggestion of the subdomains simply ROCKED, thank you!

            A few more dots connected!

            On the other hand, I know you have been very busy but I think it is very cool that you have those two projects almost ready to go.

            I have seen the sales page for Online Income Advisor and it seems like a great deal to me.

            So coaching and a membership site with JT, that’s a situation full of WIN right there mate.

            Looking forward to it man, have a great day and thanks for all the advice! ;-)

  • Devon Dudeman

    Reply Reply January 25, 2012

    I’m actually creating a product that is gonna be an extremely comprehensive version of this post (and much more)

    You’re spot on with the content, except it’s very vague. (for obvious reasons…don’t share without profit lol)

    Good job, except the white is giving me a headache ^.^

    • Sergio Felix

      Reply Reply January 25, 2012

      Hey Devon,

      I love your energy and confidence man.

      If your product is going to have all that is mentioned on this post and then much more, I’m pretty sure I’m going to buy it because it’s going to ROCK!

      Don’t worry about the content being vague here, my readers are smarter than me haha!

      Last but not least, thanks for stopping by and sharing your thoughts. Good luck with your new creation as well!

      PS. Nothing I can do about the white though, I work late at nights and the white background helps illuminate my working desktop. ;-)

      • Devon Dudeman

        Reply Reply January 25, 2012

        I love your energy too, man! You seem pretty down to earth and that’s refreshing to see on the net where most people are focused on “automating” everything and wanting something for nothing.

        I’m appreciate the encouraging sentiments, I’d hope that a lot of people will buy it…I mean if the fake guru’s can do a million dollar launch on a junk line of code (2 click software) or a cheap “make money online” strategy, then I see no reason why my upcoming project won’t be a killer across the board…and in my bank account.

        No problem about the vagueness, I understand what you’re talking about (i better if my product will be all bout it) but I don’t know how your readers are, haha.

        My readers are typically college kids and very new to this, which another reason why my product will kick ass!

        I’m sure the background works really well as a source of light. It sure is lighting up my office area pretty well, lol.

        I’m gonna check out the rest of your site. We’ll be in touch!

        • Sergio Felix

          Reply Reply January 25, 2012

          Hey Devon, you’re back,

          Glad you like my style man, much appreciated!

          And college kids, really? Your product is going to CRUSH IT then, can’t wait to see what you come up with (seriously, get in touch when you’re done with it)

          You’re welcome for the FREE source of light dude, it works fantastic over here LOL

          Take care and speak soon! ;-)

  • Steve

    Reply Reply January 31, 2012

    Sergio,

    You have some very important tips here. Particularly #1 and #2. So many people think that it takes a blog to make money, and they are so wrong. Blogging takes a TON of time and energy before you turn the corner and make a steady profit from it.

    I was making money with a 3 page site and email marketing LONG before I ever started my website, and STILL make most of my money from that, an ebook in that niche and email marketing rather than the blog where I spend a lot more effort.

    I also like the idea of “time” being a crucial factor. Almost everything you pay for online can be found -somewhere- for free. It is absolutely true that what you pay for is the ease of use and the time it would save you to put it all together.

    Great point.

    • Sergio Felix

      Reply Reply January 31, 2012

      Hey Steve,

      I finally understood that blogging for money is NOT easy and I learnt this the hard way by actually trying to make it work myself.

      To be perfectly honest with you, I still can’t believe how those 3-page sites are profitable but it only makes sense right? Either visitors sign in or they don’t. And if they sign in, they either buy or they don’t.

      And it’s all on automatic mode! I can’t see anything else cooler than that, it is just awesome.

      About paying for information, you’re 100% RIGHT.

      I had to pay some BIG bucks in order to understand that it is the same information that is spread all over the internet.

      What you pay for is the actual package of that information and that you save/gather TIME with it.

      It was a pleasure to see you around here Scott, really appreciate your visit!

      Take care and speak soon man, all the best! ;-)

  • Leonard Evenson

    Reply Reply February 20, 2012

    Hi! You’ve discussed a lot of things both in the article and the comments. I will just write about what my impression was after reading your article. I think the best thing you’ve quoted here was about selling time. Time is an interesting factor in online businesses because it becomes so relative as your business is growing. At first, I felt I had too much time and nothing else, then time became a scarcity, and it actually made my business grow in the sense that I needed to employ assistants to keep up with everything I needed to produce and get done. When you hire employees, you realize they are there, essentially, to buy you more time, but if they are not working efficiently, it can backfire. So, in order to prevent this, I found a great little employee monitor software which lets me have a virtual look at my assistants’ computer screens and see if they are working or wasting time. Time really is money!
    Great article! The longer they are the more interesting information you put in, it is just too time-consuming to read sometimes. But your content makes up for it!

    • Sergio Felix

      Reply Reply February 20, 2012

      Hey Leonard,

      Glad you liked the article. It is indeed time-consuming to read long posts but you can’t learn by osmosis either, so if I’m willing to put the time down to write these, I am expecting that they do get read in full as well (not always the case but, we can’t have everything in life right?)

      About monitoring your VAs, I think that’s a great solution although I’d rather create a great relationship with them instead of bossing them around while looking at their screens.

      My friend Chris Ducker has an amazing service at http://www.virtualbusinesslifestyle.com where he manages around 200 persons that will find you the best VAs based on your requirements.

      Thanks for stopping by and welcome to the site, have a great day man! ;-)

  • Chris Ellis

    Reply Reply February 22, 2012

    Wow thats a really nice thought out article. My favorite point was number 6 Dont assume your knowledge is common sense. Its easy for a person who is just beginning to easily feel low value because they have nothing to offer. A tip would be to write down everything you dont know how to do that you need to do. Then as you take action and figure these things out you have a list that you can be pretty sure 90% of people dont know how to do either. Voila you now have value to offer to people!

    • Sergio Felix

      Reply Reply February 23, 2012

      Hey Chris,

      Yeah I was a living proof of #6 as I really knew absolutely nothing about marketing when I was getting started, yet I knew enough about the technical aspects behind it but I thought it wasn’t valuable. (wrong assumption!)

      I really, REALLY like your idea of jotting down everything you need to know how to do it because when you finally acquire that knowledge, then you can teach others the easy way and give amazing value to build trust and authority.

      Thanks for stopping by and sharing that awesome tip here Chris, I really appreciate it and look forward to see you rise to the top.

      All the best and enjoy your journey! ;-)

  • Cat Alexandra

    Reply Reply March 9, 2012

    Hey Sergio,

    I don’t say this too often…but holy crap, man!

    This action-packed post left my jaw gaping wide. You really did out-do yourself! I have been getting into some training which I’m about to start (4-week course) that breaks this stuff open. It’s something that’s been on my mind for some time.

    I think that there are so many “ways” to rock this internet marketing stuff. So many ways to skin a kitty…it can get confusing because all the different ways have some specific earmarks that work for one type of strategy but maybe not so well for others.

    Your tips are killa!! Thanks & have a great weekend!

    Cat ;)

    • Sergio Felix

      Reply Reply March 9, 2012

      Hey Cat,

      Hah, glad you liked the post!

      I wrote it since everyone has its own path to success, I thought of sharing a few options here and let people decide what path to take.

      I remember that everyone told me “Now THIS is the way you do money online” and then I’d study somebody else and they would tell me something completely opposite.

      So the main idea was to just show a few popular approaches and let people roll with their own choices.

      Speak soon, thanks for checking this out and TGIF! lol

      Take care. ;-)

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