Say whaaat?

Isn’t the money in the list?

Well yes and no…

You see, the money is actually in the relationship you have with those people in your list.

You can have a huge list of subscribers and still make zero money from it and you can have just a couple of hundreds and you can make thousands out of that…

If and only if, you have a great relationship with them.

What My Problem Was

I started building my list without giving anything in return (no freebies) apart from my blog updates.

The idea behind this was that I didn’t want to create a list of freebie seekers.

This is what happens when you try to reinvent the wheel… You either hit it big or flop miserably.

And I did the latter.

I thought that my advice was solid and strong enough that there was no need to entice people with something as a freebie to sign up and receive my updates and recommendations.

Big mistake.

Believe it or not, people did sign up to get my tips and updates receiving nothing else in return.

I may have not built a list of freebie seekers but I did create a highly unresponsive list of people instead.

You see, I had no relationship with my list anymore.  Continue Reading →