Authority Blog Profits: Behind The Scenes

Not long ago I spoke to a very good marketing friend of mine who happens to know what clicks when you are about to release an information product.

He has worked with Frank Kern before and he dropped a lot of wisdom bombs on me that day.

To make a long story short, I told him I was working on a WordPress training (Authority Blog Profits) and that it was almost complete but still lacked a few technical things here and there.

He got a bit pissed (in a good way) and told me something like this:

“Dude, if it’s not ready yet, you need to start building a LOT of buzz already. It doesn’t matter if you release it next week or next month but start spreading the news!”

My response was that I didn’t want to promote my own training because I wanted to give affiliates the chance to make the most money possible and he didn’t agree with that at all.

Then he literally said:

“Forget the affiliates. What you have to do is create a banner or anything that resembles the product and put that everywhere. Twitter background, facebook header, youtube header, your blog sidebar, etc. Affiliates are going to benefit from that as well and besides affiliates have their own audience and can come up with bonuses and shit, seriously just start telling everyone about your product.”

It sounds a bit too extreme to me but it also sounds like common sense so I’ll talk a bit about why it has taken so long to put this out there and all the little things that happen behind a silent launch.

“Coming Soon” Squeeze Page

I created a “coming soon” page to capture name and email addresses from people who were interested in the training.

Either for buying or promoting it.

I got a nice response but a few days ago I decided to remove the page (it’s still there, it’s just not the front page for anymore) and linked that to the sales page already.

Doing this placed a bit of stress in myself (which was exactly what I wanted) and now I do feel I have a very strong urge to finish the website and submit for approval.

Lack Of Money

This WordPress training took me a while to put together (it’s a very long story too) and during that creation time I had money at times and I just had enough to survive at other times.

Even though I own a few credit cards myself, I hit rock bottom a few times spending the whole limit on all of them.

I mean just look at these numbers:

  • hosting reseller account: $600
  • hosted videos: $400
  • security script: $300
  • WordPress theme: $100
  • autoresponder account: $200

Obviously when you already own any of these you don’t have to pay for them again (with some exceptions like the autoresponder and hosting account) but spending $1,600 for someone who is not on a very good economic situation can definitely be a leap of faith.

So unfortunately this took a tow several times on the training so it became an on- and off- kind of project and I adopted the very wrong mindset of “it will be published when it gets published, I don’t want to know any more about it so stop asking me about ABP, period.”

Money wasn’t the real issue though because I do have access to five figures any time I need it (that’s credit though) but the main problem was the lack of confidence I had.

Not The Best Self Confidence

A few friends stopped believing in myself (or my product) and it affected me in a very negative way.

This happened at a time when I was listening to every single thing that was said about me (good or bad) and I couldn’t stomach negative criticism that well.

Right now I’m a very different person with a stronger mindset and this is one of the main reasons why I decided to publish this article regarding all the ups and lows about this product.

Upsells And Downsells

Another thing that drove me crazy until very recently was the special offers I was going to create for the training.

Should I create one membership level or several with different price points?

Big marketers always recommend to “stop selling when people stop buying” and that way you never leave money on the table.

As a buyer myself, I have a very strict policy regarding upsells and downsells.

If they really contribute to the product I don’t mind them at all but not many people feel the same way so I have to be careful with this.

I asked around and some people suggested having some of the training for a basic membership level and the advanced section for a premium membership.

The idea was good and I even thought about creating a free membership level that had access to just one of the modules.

Then everything started to get more complex as I was told that the marketplace I was going to use wouldn’t instantly approve my upsells or downsells and that it would be better to just have one level instead and implement any special offers at a later stage.

Instead of freezing out on this (which absolutely happened) I should have just submitted the training -with or without the special offers- and just roll with the punches.

So right now I’m back to creating one upsell, one downsell and craft a few consulting and “done for you” exclusive offers for member’s only of course.

Note: I wasn’t going to offer any of the upsells, downsells or any extra services but after working with a few clients of mine who already know the basics of WordPress, they are still happy to pay me to do their websites for them.

People save time, it is not a huge investment and they get to pick my brain with new ideas on how to get the best out of their websites so it’s a green flag for these special offers.

Pricing Points

This is still something that has been bothering me even on my sleep.

I surveyed everyone who finished my free seven day marketing training and one of the questions on the quiz was:

How much would you be willing to pay for a full hands-on WordPress training that has it all?

By “all” I mean something like this:

  • WordPress site building
  • Theme customization
  • Lead generation
  • Traffic strategies
  • Membership sites
  • Squeeze pages
  • Hot seats (student’s material reviewed on video)
  • Suggestion box
  • Private facebook group
  • Live Q&A webinars
  • Giveaways

And these were the pricing responses I received:

  • $9.95 Monthly payments
  • $47 One time, lifetime updates
  • $97 One time, lifetime updates
  • $197 One time, lifetime updates
  • $297 One time, lifetime updates

Most people selected the $47 and the $97 one-time offers.

A very big number of people said they preferred the $9.95 monthly payments instead which I wasn’t expecting at all because I thought people normally hated recurring payments, silly me.

Anyway, the training was meant to be sold at $97 but given the fact that marketers continue to sell their trainings at $4.95 or $9.95 I thought nobody was going to get this training at $97 so I dropped the price by half.

I wanted to make it a no brainer kind of investment so instead of $47, I went a bit further, trimmed $10 from it and left it on a fixed launch price of $37.

Some friends told me that if I kept dropping the price they were not going to promote it because you can’t cheapen out a very extensive training that delivers that much value (a few persons already went through the training and the feedback has been nothing less than fantastic stuff).

The least money I ask for a basic WordPress installation offline is $500 and a full website at $1,500.

So how on earth can a training that includes teaching you exactly that, which only represents about 10% of the whole training cost any less than $500 then?

But I know, I know.

Offline marketing and online marketing are a bit different (at least in my personal experience) and that’s how I know this product is way undervalued at only $37.

Price Will Go Up Or Down With Time?

You normally see products being depreciated with time, meaning that for something you may pay $497 right now, you may pay just $397 on a special day or even half its price, you get the idea.

I really can’t say I’m never going to offer this at any less than $37 but if Clickbank allows it, what I’m going to do (or at least try) is launch this training at $37 (so far) then bump it up to $47 and aim to make it reach the $97 price point.

Obviously nothing is set in stone so I may actually leave it at $47 and include a monthly membership for people who want to be able to reach out to me in a more direct way and more frequently.


I wanted to talk about the technical aspects behind the Authority Blog Profits training but this article is more than 1500 words now and some people don’t have time for long posts.

So I’ll leave it here, maybe in the upcoming days I can write about it again and talk about the technical stuff which is always interesting if you have never launched a product yourself.

Thanks for reading and if you have any feedback on anything I just wrote here, I’d truly appreciate you taking the time to comment on the thread down below.


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12 Responses to Authority Blog Profits: Behind The Scenes

  1. Joseph Medina February 19, 2014 at 6:51 pm #

    Hi Sergio! I only want to ask you if I can implement the strategies from “Authority Blog Profits” on my website which I built myself using WordPress last year. I’m on the affiliate marketing niche, but so far I haven’t made a single penny. Anyhow, honestly being a newbie and without any outside help I’m lost here.

    Please help!


    Joseph Medina

    • Sergio Felix February 19, 2014 at 7:37 pm #

      Hello Joseph,

      I just checked out your stuff and my program can definitely help.

      There are lots of space for improvements not only in your site but your social media accounts, your branding and what you may be doing overall (I’m not familiar with your email marketing since I’m not on your list).

      The ABP training will be launching in the next days at a special launch price so I’d definitely recommend to stay on the loop to not miss out on the special discount.

      Cheers man and look forward to see you inside soon.

      PS. Saludos a San Diego, California! ;-)

  2. Cararta March 26, 2014 at 9:18 pm #

    Cleaning my overloaded email inbox. Worked my way down
    to your link to the post.

    Distraction and focus are two good words to know the meaning of and the
    solution for.

    • Sergio Felix March 27, 2014 at 10:06 am #

      Hey Cararta,

      I believe distraction and lack of focus are both very serious success killers.

      Watch out for those!

  3. Stephen Hawkins June 17, 2014 at 1:56 pm #

    Hi Sergio,

    I obviously cannot comment too much on your product (which I do hope to be able to get hold of myself one day after Alex Jeffreys training),. However based on what IO have learned I would put it right out of the reach for most.

    I say this because (and only you know this based on feedback etc) people seem to only hold value to what they really want. Take me for instance. I haven’t bought it but I have told you that I would like to and I am all tied up at present as you know. BUT, I I wasn’t tied up I could still wait to buy it, get the one down the road I’ve seen at $500 then come back to you ans use you’re as an addition to my $500 product.

    I learned this from no other than Jay Abraham and I don’t know the exact words so can’t quote him so I’ll go on. If you make something more exclusive it is more attractive to the eye.

    He tells the story of a dentist who stopped taking customers at the door and made his services really exclusive. People feel better knowing that they are in a group of really exclusive like minded others.

    That’s why I would bump the price right up and create a freebie, a $17 upsell followed by a $27 etc. maybe at about 4/5 levels deep then offer the Blogger Product at an high end price.

    I am still a newbie and my experience is not a great as yours but I still believe that an high end product should have an high end price.

    After all If you don’t think that you are worth it, neither do I???? Just kidding but you know what I mean, I think that’s about it for me to say on the matter until I get a little more experience under my belt.

    All the best and don’t sell yourself short mate.

    PS: I could give drumming lessons but I won’t for 2 reasons. 1: I would only be able to charge around £20 ph at most mainly due to other teachers lowering the value of the art of drumming in the first place. And 2: because I wouldn’t be able to teach enough to get what I think I deserve out of life. But that’s the risk of being an entrepreneur.

    Selling an information problem doesn’t have that disability. If its worth it charge it.
    It is only bits of paper. Which doesn’t come near to the value someone could get out of the product itself or the value exchange.

    Wheres reality, can point me in the right direction please? Or Not?

    Thanks for a great post again, I enjoyed being behind the scenes with Sergio

    All the best my friend.

    • Sergio Felix June 17, 2014 at 6:17 pm #

      Hey there Stephen,

      All I see in your posts and feeback here and on your blog is a lot of genuine passion, I agree with everything you have mentioned here (well, not all of it because I still believe you have a good niche in online drum lessons) but apart from that, you’re right about everything else.

      I actually have the physical copy from Jay Abraham’s “Getting Everything You Can Out Of All You’ve Got” which I highly recommend.

      Now having said that, I know you’re REALLY focused right now and I’m excited to see your progress so far, I’m 100% sure Alex should be proud of you already and all I can say right now is that I know a success story waiting to happen and you’re one of those my man.

      All the best and if you need me, you know where to find me.

      Thanks for stopping by!

  4. Stephen Hawkins June 20, 2014 at 6:40 pm #

    WOW, thanks Sergio I very Much Appreciate Everything that you just said and everything you put on your blog. I already told you I love the videos on several occasions.

    I have now joined Authority Blogger and looking around inside I can see that indeed I was right. The Value In Authority Blogger is Massive Man. (I don’t say man a lot unless I REALLY mean what I said before it?).

    I will actually put my hands up to one of your lessons an plead a resounding GUILTY Your Honor.

    I wont say what it was as I don’t want to give anything away about the User Members Area. All I can say is thanks for putting so much time in and creating such an in-depth product.

    Im actually getting pretty good with WordPress but you taught even an old veteran like me a trick or two and finally 100% on presentation. It all looks awesome. So glad I Joined.
    I must write a review and put it on my site and perhaps join your affiliate program if you have one, I’ll check later.

    Again thanks for everything you do to do with blogging – I am pretty new to it and this site and Authority Blogger really help me on my journey.

    Gonna watch a film now as I’ve been developing all day.

    All the best Sergio.

    • Sergio Felix June 20, 2014 at 7:20 pm #

      Hey Stephen, I’m really glad to hear all this feedback from you!

      I already approved you as an affiliate and looking forward to continue to deliver value to your IM career in any way I can.

      Take care man and talk soon!

      PS. “Authority Blogger” is another product which was created by Chris Garrett. My training is called “Authority Blog Profits” I think you meant my training right? ;-)

  5. Stephen Hawkins June 20, 2014 at 7:25 pm #

    Oh sorry, Sergio, Its late and i’m in a state of chilling out for the first time in a couple of weeks so sorry about that. You could probably change/edit my post if you like but of course thats up to you.

    catch you soon Sergio

    Oh and sorry about that.

    • Sergio Felix June 20, 2014 at 7:34 pm #

      Haha that’s okay brother, enjoy your movie! ;-)

  6. Dermot Gilley June 27, 2014 at 8:02 am #

    Good luck with your product, sounds interesting. I remember when I started using WordPress, setting it up, installing/configuring MultiSite functionality, subdomains etc. etc. The selling proposition must strongly underline how come the buyers should buy although there’s so much “free” stuff on learning WP out there already!

    • Sergio Felix June 27, 2014 at 8:52 am #

      Thank you Dermot.

      I don’t think there is one single thing you can’t find free on the internet on any given subject but you’re right, there’s a lot of free WordPress training out there.

      It’s just that I don’t think you can find that much information created by a 23+ years IT expert and that’s exactly what I bring to the table. ;-)

      Thanks for stopping by!

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