Not long ago I spoke to a very good marketing friend of mine who happens to know what clicks when you are about to release an information product.
He has worked with Frank Kern before and he dropped a lot of wisdom bombs on me that day.
To make a long story short, I told him I was working on a WordPress training (Authority Blog Profits) and that it was almost complete but still lacked a few technical things here and there.
He got a bit pissed (in a good way) and told me something like this:
“Dude, if it’s not ready yet, you need to start building a LOT of buzz already. It doesn’t matter if you release it next week or next month but start spreading the news!”