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Importance Of Having Your Own Domain Name

sergio felix on domain namesHey what’s up?

I shouldn’t even be posting updates right now (I’m in the middle of writing my sales copy) but man, I’m so happy I just had to do it.

But I will make this update very short too, I pinky promise!

It’s basically aimed at people that do not own their own domain name.

First of all, I don’t care what your reason excuse for not having your FirstNameLastName.com domain is, you NEED to have your own domain name ASAP.

In case you were wondering, I do own SergioFelix.com and actually many more so don’t even think of pointing fingers at me!  Continue Reading →

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It’s Not You, It’s Me

it's not you it's meIf you have a blog (of any kind) you NEED to read this.

And I’m really serious about it.

When I say it’s not you, it’s me what I really mean it’s not ABOUT you, it’s ABOUT ME (your reader).

There’s a big chance you still don’t understand me so let me ellaborate…

Engaging your audience, having repeated visitors, making them stay for long on your site, subscribe to your site, etc, etc all of these tasks are only achieved when somebody genuinely wants to be on your site.

Not because you are using some shady strategy to make them stay longer!

Now the issue is not actually there, it remains when you start writing with the Continue Reading →

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Going All In And A Look To The Past

Going All InIt’s been three weeks since I last posted on the Marketing With Sergio blog and there’s a huge reason for that…

Actually it’s several reasons but let’s focus on what matters for now and that is building an online business.

You see, a blog will always be a blog and it doesn’t necessarily means that it’s an online business, that’s exactly where I want to dive in with this post.

The mere fact you have a self-hosted wordpress blog doesn’t mean that you’re going to start making money right away with it.

I consider a blog to be just the marketing hub but you definitely need something else to make money online.

That something else is your brand and your authority.

In other words, what are you known for?  Continue Reading →

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Dean Holland’s QSC Week 2 + Blogging Tips

dean holland quick start challenge week twoFor anyone coming back to the site and not knowing what I have been doing lately, I am basically working on three things.

These include:

Well as you may know by now, I recently joined Dean Holland’s QSC training (aff link) and we received weekly tasks to prove we’re committed to succeed with his training.

QSC Week 1

So for Week 1 the challenge was to set up a blog and publish your first post.

This included tasks like:

  • Registering a domain name
  • Getting a hosting account
  • Updating the DNS (link the domain to the hosting account)
  • Publishing a post about Dean’s program and finally,
  • Creating an About Me page that showed the real YOU and what your expectations were with this course

This has to be done in under a week and I’m honestly surprised to see dozens of people having completed this huge task in just one or two days and they did it FLAWLESSLY.

If you’re already familiar with WordPress it may not seem like a big deal but for someone exposed to all of that for the first time, it is a big deal.  Continue Reading →

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How To Install The Thesis WordPress Theme For The First Time Using cPanel

How To Install The Thesis Framework Using CpanelOn this update I’m going to teach you how to install the Thesis WordPress Theme for the first time using cPanel.

Normally people would use an FTP client to upload their themes to their servers but since I haven’t taught you how to use an FTP client yet, I decided to use cPanel instead.

That means you don’t need any other third party applications to install Thesis on your server.

But first of all, let me quickly explain what Thesis is all about.

What Is The Thesis WordPress Theme?

Thesis is a premium wordpress theme.

In other words, it means there is a company behind it (DIYThemes) and there’s also real human support for the theme (forums).

Thesis is also a wordpress developing platform.

This means that for the people that aren’t scared to play with CSS and PHP, you can end up with really unique sites without compromising the SEO structure built behind the looks.

You can check out some unique designs on the Thesis gallery here.  Continue Reading →

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How To Install A Free WordPress Theme From Your Dashboard

how to install a free wordpress theme from your dashboardKnowing how to install a wordpress theme is a MUST these days.

Bloggers are wising up, everyone is learning more about techie stuff and things are getting easier to do as we speak.

Literally, if you were able to install wordpress using Fantastico on your own, then installing a wordpress theme should be a LOT easier.

The problem that will arise here is how to choose your best wordpress theme?

Almost every single person I know in the Internet Marketing industry, has bought at LEAST one premium wordpress theme they didn’t like.

Particularly, their very first theme.

So if you want to avoid all the common newbie mistakes, read the article I have linked above on how to choose your best wordpress theme.

I explain everything about wordpress themes, frameworks, parent & child themes, etc; and you’ll need to understand that information first in order to be able to follow up on these videos.

If you are already familiar with these terms just keep on reading!  Continue Reading →

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WordPress Post-Installation Basic Configuration Checklist

wordpress basic configuration checklistOkay so you managed to install WordPress for the first time.

Congratulations! But… you do realize you STILL need to clean up and configure its settings inside now right?

I thought I was supposed to blog away when I first installed mine but oh sorpresa… I couldn’t be more wrong!

Writing blog posts is what you do AFTER your initial configuration, not before.

I wasn’t aware of this when I first got my first WordPress blog up and running so I don’t want you to do that mistake either.

WordPress Post-Installation Basic Configuration Checklist

This is the basic configuration process I normally follow whenever I’m installing wordpress for the first time.  Continue Reading →

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How To Install WordPress Using Fantastico In cPanel

wordpress installation using fantastico deluxeLearning how to install a wordpress blog is so easy that even my mom could do it.

Well maybe not my mom (she just knows how to use e-mail so far) but yeah, almost anybody!

But before we go any further…

You need to understand a few concepts like cPanel, one-click installation scripts and of course, Fantastico deluxe.

What The Heck Is cPanel And Why You Should Care About It

cPanel is your best server friend.

Think of “cPanel” as a control panel that lets you manage and maintain your web hosting account without being a geek.

Nothing more, nothing less.

From inside your control panel (cPanel from now on) you can do a lot of nifty little things such as:

  • Creating e-mail accounts
  • Forwarding domain names
  • Subdomain creation
  • File management tools
  • Database administration
  • Raw visitor statistics
  • 1-click script installation
  • And many more…

Important: Not all hosting companies offer cPanel in their plans.  Continue Reading →

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How To Change Your WordPress Theme

how to change your wordpress themeOn this quick post I want to show you how to change a wordpress theme.

I have included a quick video in which I highlight some basic actions such as uploading and installing a new wordpress theme.

And also how to switch or change your current wordpress themes as well.

This update is part of the Niche Site Experiment which I talked about on the past article called: First Niche Site Experiment

Video: How To Change Your WordPress Theme

So without any further preparation, here’s the video on how to do it.

Continue Reading →

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Moving from Thesis to Genesis

thesis to genesis wordpressThere was a lot of response on the prior article on how to choose your best wordpress theme so thank you everyone for commenting and engaging on the conversation.

If you want the quick answer on why I moved from Thesis to Genesis, is because I want to learn how the framework works in order to code my own themes and for my clients as well.

Nothing else.

I still love Thesis and I intend to keep using both of the frameworks as I need it but I’ll be using Genesis on the Marketing With Sergio blog.

If you want the long post version, then keep on reading…

Thesis Framework (DIY Themes)

I paid for the Thesis developer’s license ($164) but they also offer a single site license for $87 (with options to upgrade to developer’s for $77).

The developer’s license means that you can install Thesis on as many sites as you want as long as they are yours and you can also buy licenses for clients at a discounted fee.

Thesis does not offers skins (child themes) themselves but there are many third party companies that develop custom child themes for Thesis.

I have seen free skins for Thesis on the web but I never used any of those so I don’t know how good or bad they are.

In my own experiences with Thesis, I believe the framework is fast loading, has amazing SEO properties and looks really neat outside the box.  Continue Reading →

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