A few of my (non-related to Marketing) friends have been asking me where have I been or what have I been doing lately.
And the answer is fairly simple, I have been working online.
However, a few of my Internet Marketing friends, have also asked this same question and the answer is, I have been trying to leverage my online activities.
The reason I decided to call this article I Quit is because I really hate to admit this but I have been wasting a lot of time lately and I can’t think of any other solution but to just quit doing certain tasks like:
1. Do more of what brings results.
2. Do less of what wastes your time.
Sounds like a plan to me!
Let’s dive into this a little bit deeper…
Do More of What Brings Results
Results can be different for many people.
To me, it means sales, conversions, higher EPCs, subscribers, new business connections, stronger relationships, etc.
If you were to focus on making money online, then you need to have an offer (product, service, etc)
If you have an offer, you need to know how to market that (video review, e-mail campaign, PPC, etc)
In order to market an offer, you need to have the resources for it (targeted and responsive e-mail list, partner relationships, traffic on your site, etc)
And in order to have the resources, you need either time or money.
What To Do If You Have TIME
If you have available time and you don’t have any money, then you can bring more results by doing it yourself:
- Build your brand (logo creation, blog work, fan page, twitter presence, etc)
- Build trust (blog posting, social media interaction, provide help in forums, etc)
- Drive traffic (article marketing, backlink strategy, seo optimization, etc)
- Get social (twitter, facebook, blog comments, etc)
What To Do If You Have MONEY
If you have money but you don’t have any available time, then you can outsource instead of doing it yourself, such as:
- Your graphic work (logos, headers, banners, images, etc)
- Your blog work (not the writing, I mean the looks)
- Investing on traffic campaigns (ppc, solo ads, ad swaps, etc)
What To Do If You Have Time AND Money
I believe this is the best combination to have.
The only recommendation for this is that you pay for the things you’re not an expert and do the rest yourself.
How does that sound?
If you are trying the cheaper solutions first so you may save a few bucks here and there, be a smart cookie and DON’T.
You will hurt your business and that’s the last thing you want to do. I already did that stupid mistake myself, trying to save everywhere I could and I regret it like you have no idea.
All the time, money and… (did I say all the time already?) efforts, none of those things are coming back from that research.
The only positive thing about this, is that I can teach you this now because I actually WENT THROUGH IT MYSELF and I have my own conclusions about everything I researched and tested.
What To Do If You Don’t Have Time OR Money
Many of us (yes, myself included) don’t have enough time and don’t have enough money either, yikes! (maybe this is the main reason we’re learning about Internet Marketing?)
Well I have two words for you on this one: WORK SMART.
There are a gazillion plans for starting an online business out there on a budget and everyone seems to have their own formula for this and do you want to know what my thoughts are?
…are you ready?
There’s NO formula.
There’s NO step by step.
There’s NO One Size Fits All solution.
What worked for John, may not work for Anne.
It is the PEOPLE who make the systems work, not the other way around.
So if money is not available, then you have to work smart with every single cent you have.
And if you don’t have enough time, then you have to make the most out of every single second you have.
- Checking on facebook 100 times a day.
- Checking my twitter @ replies.
- Checking my e-mail inbox 200 times a day (actually I have this thing open the whole time)
- Doing massive blog hopping.
- Reading every single e-mail I receive.
- Watching every video I receive.
- Attending every webinar I’m invited to.
- How-To Guides.
- Suggest me something?
This last week was chaotic for me.
I lost one of my main computers (the processor fried but my information is OK)
I also lost three full days doing something that was not under my control and it didn’t work out like I wanted.
But there were good things too!
I worked a lot on another site that is almost ready to launch and I finally got to buy the full StudioPress Themes for something I’m cooking (ssshh… it’s a secret!)
Just got some AMAZING news to get a brand new computer and I really want to say, I have never been more excited than this before.
I just really FOCUSED on what actually matters and I did a HUGE improvement on my to-do tasks.
So now it’s YOUR turn…
1. Are you quitting what is not working?
2. Is your focus bringing you the results you were expecting?
Talk soon, take care happy people! ;-)