Just a few days ago I told you I was working with my first offline client.
This was a BIG trend just a few months ago and it’s still going on strong today.
Want to know why?
A lot of reasons but let’s just focus on one that YOU and I have in common, our…
Internet Marketing Blogs
In case you didn’t know, Marketing With Sergio IS an internet marketing blog.
And here I promote the companies that I believe you really should use for your services like:
- Domain registering
- Hosting accounts
- WordPress themes
- Email marketing
You may be doing the same recommendations on your blog.
Maybe more, maybe less or maybe you don’t even have a resources page and are just cool like that.
Your Content Is Your Attraction Magnet
If I’m writing about how to create a subdomain name I’m going to attract people interested in website creation.
If I’m creating content about how to make money online with Clickbank reviews I’m going to get affiliate marketers interested.
If I’m telling you how to drive hordes of traffic to your sites using Pinterest for free I’m going to get bloggers reading on my site.
Can You Spot The Problem?
- website developers
- affiliate marketers
- internet marketers
Nothing but the toughest and hardest market to sell stuff to.
Do you really believe that any of these kind of users gets out of bed thinking while stretching “Oh I’m so gonna buy some random stuff on some random blog today“.
It is VERY unlikely to happen.
Don’t Play With Balls, Play With Players
(Okay that sounded like it has some hidden double-meaning… but I swear it was a total coincidence)
If you’re trying to sell a wordpress theme to another blogger, that’s like trying to pitch a baseball to another baseball.
You need to find someone that swings their bat for your pitch like a motherf*cker in order to be able to play ball.
Instead of doing that soft selling crap to other bloggers while trying to look cool and indifferent, why don’t you DO SOMETHING ELSE INSTEAD?
Okay, So What Do I Do Then?
Go out there and offer a basic site for the people that actually WANT to pay for your services.
It’s as easy as creating a one-page sales letter that includes:
- your e-mail
- phone number
- your name (doh)
- what you can do for them (a basic wordpress site)
- and any website they can look at (Please DON’T use your marketing blog)
Also tell them you can start working on a 50% upfront payment.
Some Benefits And Not-So-Cool Stuff About Working With Offline Clients
The good stuff:
- Money is easy to get.
- Clients are everywhere and actually looking for you.
- Prospects upsell themselves, you don’t need to try to convince them of anything.
- No refunds.
- No crazy people on your inbox telling you how much of a big scammer you are.
- Relationship building.
- Real mouth to mouth networking and recommendations.
- Eager testimonials.
- Really, there’s so much good points that I’m just going to stop here.
The not so cool stuff:
- Not passive income.
- Tax returns.
- Your time is compromised.
- An on-site training could extend for a very long period.
- Having to adapt to their planned schedules.
- Dealing with many bosses at the same time.
Obviously, all of these bad points can be improved so they don’t suck so much.
The K.I.S.S. Packages
Right now I’m waiting for someone to bring me about $1,500.00 USD in cash (mexican currency) right now for one of these sites.
We didn’t even agree on $1,500.00… the initial offering was just $500.00
They upsold themselves. (Try doing that with your very first online client and let me know how you did)
This Is How I Did It
I created a K.I.S.S. (Keep It Simple Stupid) structure which consists of three packages.
For sake of simplicity, let’s just call them bronze, silver and gold.
1. Bronze Package ($500.00 USD)
WAY too basic but you can always add stuff (sections, social media, video, audio, etc) to it and pay for everything separate.
Think McDonald’s “Do you want french fries with that?“.
2. Silver Package. ($800.00 USD)
The no-brainer package, is not ridiculous cheap but it’s not expensive either.
Offers a LOT more than the bronze package and the sales structure is designed for this package to become our best seller.
It is also designed in a way that if you get the cheapest package and add everything for separate to form the silver package, is actually more expensive. (added value)
3. Gold Package ($1,500.00 USD)
This is basically the silver package on steroids and with extra features.
Includes access to the content management system (CMS) and their own server’s Control Panel.
A quick plan of action that fits their needs (unique sales proposition).
It’s the ONLY way you can have a hold of me in your office for a few hours for on-site training and/or consulting.
Includes one-on-one training on topics like updating and maintaining their site.
So as you can see, you get a LOT in return with that package.
I believe the costs are ridiculous cheap because I want to build a rock-solid foundation base of customers first.
But I have good news for you…
In Mexico is very hard to have competitive prices for these kind of services so if you’re based anywhere outside Mexico, I think you could do the same for a lot more money in return.
I also know that this may not be for everyone and it certainly doesn’t meets the passive income dream that many are looking for…
But… if you look at it this way, working for just a few consulting hours a day, for 5 golden clients a week… Actually, let’s look at some numbers.
We’re talking about (projected earnings):
- 1 week: $7,500.00 USD
- 2 weeks: $15,000.00 USD
- 3 weeks: $22,500.00 USD
- 1 month: $30,000.00 USD
How does $30K A MONTH sounds now for a few hours where you are branding yourself as an:
- trainer and
- go-to person for small sites creation in your town
Not that bad right?
Even if you just got yourself ONE golden site a week…
That would mean a monthly income of (at least) $6,000.00 USD and four clients willing to keep paying you for more consultation services and recommending you to others as well.
And if you absolutely sucked at selling and just got one sorry ass bronze deal a month, we’re talking about $500 USD a month.
I hate to burst people’s bubbles but that’s still a lot more than what they normally do on their first year in internet marketing.
For some others, they don’t even do that on their second or third year.
From the top of my head, these are some of the topics you would be interested in learning:
- Required tools
- Minimum investment to get started
- How to create your offline sales page
- What to show them on your selling site
- How to write a unique sales proposition for your prospect’s business
- Where to find potential clients
- Niche based consulting services
- Suggest me a topic?
Well it’s still my turn technically… sorry for that.
If you are interested in knowing more about this and how YOU can do this too, I’m willing to share more details about this in the next updates but I want something in return…
I want YOU to let me know what you think about this on the comments area.
Even if you’re not interested in doing it yourself. I really need that feedback guys so thanks in advance and speak soon!