Isn’t the money in the list?
Well yes and no…
You see, the money is actually in the relationship you have with those people in your list.
You can have a huge list of subscribers and still make zero money from it and you can have just a couple of hundreds and you can make thousands out of that…
If and only if, you have a great relationship with them.
What My Problem Was
I started building my list without giving anything in return (no freebies) apart from my blog updates.
The idea behind this was that I didn’t want to create a list of freebie seekers.
This is what happens when you try to reinvent the wheel… You either hit it big or flop miserably.
And I did the latter.
I thought that my advice was solid and strong enough that there was no need to entice people with something as a freebie to sign up and receive my updates and recommendations.
Believe it or not, people did sign up to get my tips and updates receiving nothing else in return.
I may have not built a list of freebie seekers but I did create a highly unresponsive list of people instead.
You see, I had no relationship with my list anymore. Continue Reading →