Tag Archives | wordpress themes

Why You Should Care About Branding If You Are An Internet Marketer

branding starHey I’m back!

I don’t know if you missed me or not since the latest post I wrote (productivity hack: the lockdown method) was published a month ago but I’m finally back and getting my creativity juices ready to flow!

There’s a lot that can happen in 30 days so instead of telling you all my adventures so far, I’ll give you the most important things that happened…

  • I got interviewed by Aweber and earned $50 for my time with them (great people!)
  • The Marketing With Sergio blog is going under some heavy changes (I’ll explain below)
  • I’m changing something regarding Affiliate Marketing on this blog…
  • I’m finally writing a short book with a “twist” to give away
  • Including a video campaign as a “freebie” for branding
  • Why you should pass the marketing funnel of death as soon as possible
  • And I also have a few extra things to write about so keep on reading!

The AWeber Interview

I definitely root for the Aweber team and even though I know some people don’t feel the same about them, I have nothing against this company or their services, I just think they are great!  Continue Reading →

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How To Install The Thesis WordPress Theme For The First Time Using cPanel

How To Install The Thesis Framework Using CpanelOn this update I’m going to teach you how to install the Thesis WordPress Theme for the first time using cPanel.

Normally people would use an FTP client to upload their themes to their servers but since I haven’t taught you how to use an FTP client yet, I decided to use cPanel instead.

That means you don’t need any other third party applications to install Thesis on your server.

But first of all, let me quickly explain what Thesis is all about.

What Is The Thesis WordPress Theme?

Thesis is a premium wordpress theme.

In other words, it means there is a company behind it (DIYThemes) and there’s also real human support for the theme (forums).

Thesis is also a wordpress developing platform.

This means that for the people that aren’t scared to play with CSS and PHP, you can end up with really unique sites without compromising the SEO structure built behind the looks.

You can check out some unique designs on the Thesis gallery here.  Continue Reading →

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How To Change Your WordPress Theme

how to change your wordpress themeOn this quick post I want to show you how to change a wordpress theme.

I have included a quick video in which I highlight some basic actions such as uploading and installing a new wordpress theme.

And also how to switch or change your current wordpress themes as well.

This update is part of the Niche Site Experiment which I talked about on the past article called: First Niche Site Experiment

Video: How To Change Your WordPress Theme

So without any further preparation, here’s the video on how to do it.

Continue Reading →

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Moving from Thesis to Genesis

thesis to genesis wordpressThere was a lot of response on the prior article on how to choose your best wordpress theme so thank you everyone for commenting and engaging on the conversation.

If you want the quick answer on why I moved from Thesis to Genesis, is because I want to learn how the framework works in order to code my own themes and for my clients as well.

Nothing else.

I still love Thesis and I intend to keep using both of the frameworks as I need it but I’ll be using Genesis on the Marketing With Sergio blog.

If you want the long post version, then keep on reading…

Thesis Framework (DIY Themes)

I paid for the Thesis developer’s license ($164) but they also offer a single site license for $87 (with options to upgrade to developer’s for $77).

The developer’s license means that you can install Thesis on as many sites as you want as long as they are yours and you can also buy licenses for clients at a discounted fee.

Thesis does not offers skins (child themes) themselves but there are many third party companies that develop custom child themes for Thesis.

I have seen free skins for Thesis on the web but I never used any of those so I don’t know how good or bad they are.

In my own experiences with Thesis, I believe the framework is fast loading, has amazing SEO properties and looks really neat outside the box.  Continue Reading →

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How To Choose Your Best WordPress Theme

wordpress theme basicsI have been getting this question asked a lot lately from fellow marketers, bloggers and even friends.

They all have one thing in common and that is, they all are interested in creating their first website on the Internet.

The easiest way to do this is using wordpress and this leads us to the following…

Question:
What is the best wordpress theme?

Answer:
It depends on what you want it for.

I can’t just recommend a one size fits all kind of theme because there is no such thing as the perfect theme.

Every wordpress theme is built around solving something. It can be fast loading times, great SEO capabilities, flexible customization, ease of modification, etc.

1. Identify Your Project’s Core Requirements

First things, first… Write down everything you need focusing on one single site only (one project).  Continue Reading →

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